Four criteria, published weights and a minimum number of jurors: here is how a score is built.
Keep it fast
The whole experience works with a keyboard and a screen reader. We tested each flow with real people before a single pixel was polished.
Pages stay light, so they load quickly even on a patchy connection. Images are served in modern formats at the size each screen needs.
Make it accessible
Motion is used to explain changes of state, never to decorate. The colour system has two themes and meets contrast guidelines in both.
Every page was designed on a strict grid, then loosened where the content asked for it. Small details, like the focus styles and empty states, got as much care as the hero.
